Stock comparison
Alibaba Group Holding Limited
Booking Holdings
Scored across Buffett, Graham, Lynch and Greenblatt - plus a side-by-side metric table covering valuation, quality, growth and balance sheet.
BABA
Alibaba Group Holding Limited
Market cap
$303.38B
Sector
Consumer Discretionary
BKNG
Booking Holdings
Market cap
$124.8B
Sector
Consumer Discretionary
Overall winner
Booking Holdings BKNG
Wins on the combined sum of fit scores across all four strategies. Per-strategy breakdown below.
Fit scores by strategy
| Strategy | BABA | BKNG | Winner |
|---|---|---|---|
| Warren Buffett | 27F | 76B | BKNG |
| Benjamin Graham | 28F | 59C | BKNG |
| Philip Fisher | 27F | 83A | BKNG |
| Peter Lynch | 27F | 71B | BKNG |
| Joel Greenblatt | 35D | 70B | BKNG |
| Charlie Munger | 19F | 72B | BKNG |
| Terry Smith | 23F | 81A | BKNG |
Side-by-side metrics
| Metric | BABA | BKNG |
|---|---|---|
| Market cap | $303.38B | $124.8B |
| P/E (TTM) | 2.6x | 19.8x |
| EV/EBIT | 268.4x | 13.2x |
| ROIC (TTM) | 3.16% | 68.24% |
| Gross margin | 39.57% | 100.0% |
| Net margin | 10.12% | 22.23% |
| Revenue CAGR 5y | -35.89% | 25.19% |
| EPS CAGR 5y | 17.76% | 55.62% |
| Debt / Equity | 0.2x | - |
| Dividend yield | 1.56% | 1.02% |
Where each one wins
The metrics with the biggest gap between the two - sorted so the most decisive edges read first.
BABA leads on
- P/E (TTM)2.6xvs 19.8x+87%
- Market cap$303.38Bvs $124.8B+59%
- Dividend yield1.56%vs 1.02%+35%
BKNG leads on
- Revenue CAGR 5y25.19%vs -35.89%+170%
- Debt / Equity-vs 0.2x+111%
- ROIC (TTM)68.24%vs 3.16%+95%
- EV/EBIT13.2xvs 268.4x+95%
Related on invest-like
Key terms in this analysis
Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.