Which is better, BKNG or MAR?

On the Buffett-Fit framework, Booking Holdings Inc. (BKNG) currently grades higher than MAR — 76/100 (B grade) vs 63/100 (C). That said, "better" depends on which framework you trust — BKNG wins on Warren Buffett, Philip Fisher, Joel Greenblatt, Charlie Munger, and Terry Smith; MAR wins on Benjamin Graham. The full pillar breakdown is on this page.

Should I buy BKNG or MAR?

This page is an educational comparison, not investment advice. Both BKNG and MAR are graded against the same Buffett 5-pillar framework (moat, earnings durability, management quality, financial health, valuation) plus six other documented investor frameworks. Read the side-by-side breakdown to see which one matches the criteria you care about most — and always do your own research before making any investment decision.

Is BKNG better than MAR for value investing?

On the Buffett-style value-investing framework, BKNG currently grades higher — 76/100 vs 63/100, a 13-point gap. The gap is driven by which pillars each stock passes; the table on this page shows moat, durability, management, financial health, and valuation side-by-side.

What's the difference between BKNG and MAR on Warren Buffett's framework?

Both stocks are evaluated on the same five pillars: economic moat (durable competitive advantage), earnings durability (consistent profitability), management quality (capital allocation), financial health (conservative balance sheet), and valuation (margin of safety). BKNG currently scores 76/100 (B grade); MAR scores 63/100 (C grade). The "Where each wins" section on this page breaks down which pillar each stock dominates.

Which has the stronger moat, BKNG or MAR?

Moat strength is one of the five pillars in the Buffett-Fit score on this page. BKNG and MAR are each scored on ROIC sustainability, gross-margin durability, and qualitative signals like brand strength, switching costs, network effects, and regulatory barriers. The pillar breakdown on this page shows the moat sub-score side-by-side so you can see which one has the more durable competitive advantage.

Which is more undervalued, BKNG or MAR?

Valuation is one of the five Buffett-Fit pillars on this page. Both stocks are scored on owner-earnings yield, price-to-intrinsic-value vs the underlying compounding rate, and the margin of safety relative to a conservative DCF. The valuation sub-score in the table below tells you which one currently trades at a more attractive price relative to its underlying business quality.

Are BKNG and MAR both Consumer Cyclical stocks?

Yes — both Booking Holdings Inc. (BKNG) and Marriott International, Inc. (MAR) operate in the Consumer Cyclical sector. That makes this a direct sector-peer comparison, which is the apples-to-apples way to use the Buffett-Fit framework: the score weighs each stock against its sector's specific quality and valuation benchmarks (sector-relative bonus), so the cross-stock comparison isn't distorted by inter-sector base-rate differences.

Is this BKNG vs MAR comparison investment advice?

No. This page is an educational pattern-match against documented public frameworks (Buffett, Graham, Fisher, Lynch, Greenblatt, Munger, Smith), not personalised investment advice. The scores reflect how closely each stock matches each framework's documented criteria — they are not buy/hold/sell recommendations. Always do your own research and consult a licensed financial adviser for personalised advice.

Stock comparison

Booking Holdings

Marriott International

Scored across Buffett, Graham, Lynch and Greenblatt - plus a side-by-side metric table covering valuation, quality, growth and balance sheet.

BKNG

Booking Holdings

Market cap

$124.91B

Sector

Consumer Discretionary

MAR

Marriott International

Market cap

$97.34B

Sector

Consumer Discretionary

Overall winner

Booking Holdings BKNG

Wins on the combined sum of fit scores across all four strategies. Per-strategy breakdown below.

Fit scores by strategy

Strategy	BKNG	MAR	Winner
Warren Buffett	76B	63C	BKNG
Benjamin Graham	59C	72B	MAR
Philip Fisher	83A	69B	BKNG
Peter Lynch	71B	71B	Tie
Joel Greenblatt	70B	55C	BKNG
Charlie Munger	72B	55C	BKNG
Terry Smith	81A	54C	BKNG

Side-by-side metrics

Metric	BKNG	MAR
Market cap	$124.91B	$97.34B
P/E (TTM)	19.8x	36.7x
EV/EBIT	13.2x	26.4x
ROIC (TTM)	68.24%	15.35%
Gross margin	100.0%	21.38%
Net margin	22.23%	9.72%
Revenue CAGR 5y	25.19%	17.25%
EPS CAGR 5y	55.62%	29.74%
Debt / Equity	-	-
Dividend yield	1.02%	0.76%

Where each one wins

The metrics with the biggest gap between the two - sorted so the most decisive edges read first.

BKNG leads on

Gross margin100.0%vs 21.38%+79%
ROIC (TTM)68.24%vs 15.35%+78%
Net margin22.23%vs 9.72%+56%
EV/EBIT13.2xvs 26.4x+50%

MAR leads on

Debt / Equity-vs -+46%

More like BKNG

BKNG vs GAW.L BKNG vs WINA BKNG vs RACE BKNG vs 3092.T BKNG vs ATAT BKNG vs 9983.T

More like MAR

MAR vs GAW.L MAR vs WINA MAR vs RACE MAR vs 3092.T MAR vs ATAT MAR vs 9983.T

Read the full Buffett-Brain analysis for BKNG Read the full Buffett-Brain analysis for MAR

Related on invest-like

Strongest Moat Highest ROIC Warren Buffett strategy Economic Moat

Key terms in this analysis

ROIC Free Cash Flow (FCF)Economic Moat P/E Ratio Margin of Safety Quality Score

Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.

Stock comparison

Booking Holdings

Marriott International

Scored across Buffett, Graham, Lynch and Greenblatt - plus a side-by-side metric table covering valuation, quality, growth and balance sheet.

BKNG

Booking Holdings

Market cap

$124.91B

Sector

Consumer Discretionary

MAR

Marriott International

Market cap

$97.34B

Sector

Consumer Discretionary

Overall winner

Booking Holdings BKNG

Wins on the combined sum of fit scores across all four strategies. Per-strategy breakdown below.

Fit scores by strategy

Strategy	BKNG	MAR	Winner
Warren Buffett	76B	63C	BKNG
Benjamin Graham	59C	72B	MAR
Philip Fisher	83A	69B	BKNG
Peter Lynch	71B	71B	Tie
Joel Greenblatt	70B	55C	BKNG
Charlie Munger	72B	55C	BKNG
Terry Smith	81A	54C	BKNG

Side-by-side metrics

Metric	BKNG	MAR
Market cap	$124.91B	$97.34B
P/E (TTM)	19.8x	36.7x
EV/EBIT	13.2x	26.4x
ROIC (TTM)	68.24%	15.35%
Gross margin	100.0%	21.38%
Net margin	22.23%	9.72%
Revenue CAGR 5y	25.19%	17.25%
EPS CAGR 5y	55.62%	29.74%
Debt / Equity	-	-
Dividend yield	1.02%	0.76%

Where each one wins

The metrics with the biggest gap between the two - sorted so the most decisive edges read first.

BKNG leads on

Gross margin100.0%vs 21.38%+79%
ROIC (TTM)68.24%vs 15.35%+78%
Net margin22.23%vs 9.72%+56%
EV/EBIT13.2xvs 26.4x+50%

MAR leads on

Debt / Equity-vs -+46%

More like BKNG

BKNG vs GAW.L BKNG vs WINA BKNG vs RACE BKNG vs 3092.T BKNG vs ATAT BKNG vs 9983.T

More like MAR

MAR vs GAW.L MAR vs WINA MAR vs RACE MAR vs 3092.T MAR vs ATAT MAR vs 9983.T

Read the full Buffett-Brain analysis for BKNG Read the full Buffett-Brain analysis for MAR

Related on invest-like

Strongest Moat Highest ROIC Warren Buffett strategy Economic Moat

Key terms in this analysis

ROIC Free Cash Flow (FCF)Economic Moat P/E Ratio Margin of Safety Quality Score

Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.