Pricing, features, coverage, and a clear answer on which one to choose. Written by someone who's actually used both - and is on the invest-like team. We don't pretend to be neutral; we tell you where GuruFocus still wins and where invest-like is the better pick.
Last reviewed:
GuruFocus is a long-running value-investing data warehouse known for its 'guru' holdings tracker and dense ratio library. invest-like is a verdict-first tool that scores every stock against seven named investor frameworks (Buffett, Graham, Fisher, Lynch, Greenblatt, Munger, Smith) and ships AI-generated 5-pillar Buffett verdicts with the reasoning written out. For most retail and serious-amateur value investors, invest-like is the sharper tool - the only places GuruFocus still wins are listed honestly below.
Investor frameworks
invest-like
7 (Buffett, Graham, Fisher, Lynch, Greenblatt, Munger, Smith)
GuruFocus
Proprietary scoring
AI verdict per stock
invest-like
Buffett Brain - 5-pillar verdict with reasoning
GuruFocus
No structured AI verdict
LLM chat / Q&A
invest-like
Ask Buffett (RAG against Berkshire letters)
GuruFocus
None
Multi-investor debate
invest-like
Boardroom - 4 legendary investors debate
GuruFocus
None
Stock universe
invest-like
12,000+ US-focused
GuruFocus
100,000+ stocks across 100+ markets
Cheapest paid tier
invest-like
€12/mo equivalent (€144/yr)
GuruFocus
From $40/mo (billed annually) for Premium; lower tiers exist with significant feature gaps
Lifetime option
invest-like
€299 one-time (Founders)
GuruFocus
No lifetime tier
Multi-language UI
invest-like
EN, DE, FR, ES, PT
GuruFocus
English-only (typically)
Open verdict cache
invest-like
Yes - every prompt versioned
GuruFocus
Proprietary / opaque
| Feature | invest-like | GuruFocus |
|---|---|---|
| Investor frameworks | 7 (Buffett, Graham, Fisher, Lynch, Greenblatt, Munger, Smith) | Proprietary scoring |
| AI verdict per stock | Buffett Brain - 5-pillar verdict with reasoning | No structured AI verdict |
| LLM chat / Q&A | Ask Buffett (RAG against Berkshire letters) | None |
| Multi-investor debate | Boardroom - 4 legendary investors debate | None |
| Stock universe | 12,000+ US-focused | 100,000+ stocks across 100+ markets |
| Cheapest paid tier | €12/mo equivalent (€144/yr) | From $40/mo (billed annually) for Premium; lower tiers exist with significant feature gaps |
| Lifetime option | €299 one-time (Founders) | No lifetime tier |
| Multi-language UI | EN, DE, FR, ES, PT | English-only (typically) |
| Open verdict cache | Yes - every prompt versioned | Proprietary / opaque |
Recurring patterns from public reviews on Reddit, Trustpilot, G2, and AlternativeTo (2024-2026). Paraphrased, not direct quotes.
We list these honestly because we built invest-like specifically to avoid each one: structured per-investor verdicts (no opaque scoring), Buffett Brain narrative reasoning (no buried conclusions), published methodology, and pricing for individuals not institutions.
For most investors, yes - and at roughly a third of the price. GuruFocus is a data warehouse with a famously steep onboarding cliff: massive ratio library, opaque scoring, no AI features. invest-like is purpose-built for a faster judgment loop: seven named investor frameworks, Buffett Brain verdict with reasoning, Ask Buffett chat against real Berkshire letters. The only category where GuruFocus still leads is the Guru holdings tracker - useful if your strategy is to replicate Buffett or Klarman portfolio directly.
No. GuruFocus strength is ratios, screens, and insider/guru tracking - classical value-investing tooling. There is no LLM-generated verdict and no AI chat. invest-like ships three AI-native features GuruFocus does not: Buffett Brain (5-pillar AI verdict), Ask Buffett (RAG against Berkshire letters), and Boardroom (4-investor debate).
Legacy pricing. GuruFocus Premium has been $40/mo for years and prices around an institutional buyer profile. invest-like is priced for the indie retail and serious-amateur investor: EUR 15/mo or EUR 144/yr (EUR 12/mo equivalent), with a one-time EUR 399 lifetime tier. Roughly a third of GuruFocus Premium cost - and the value gap is on invest-like side for AI verdicts, named frameworks, and plain-English UX.
You can, but in practice most investors who try invest-like stop renewing GuruFocus. The classical ratio library that justifies GuruFocus price is largely surfaced inside Buffett Brain reasoning anyway (ROIC, F-Score-adjacent quality metrics, debt ratios). The one workflow that genuinely benefits from keeping both is hardcore guru-replication - but that is a narrow use case.
GuruFocus covers 100,000+ vs. our 12,000+. For US large-cap and mid-cap watchlists (where most retail decisions are made), both have full coverage. The 100,000 number adds a long tail of micro-caps and obscure global tickers - useful if your portfolio is heavy on those names, irrelevant for most investors. We expand coverage continuously; we don't try to win on raw ticker count.
See the Buffett verdict on Apple, NVIDIA, or any of 12,000+ stocks.
Looking for a broader roundup of GuruFocus alternatives, not just the head-to-head? The dedicated GuruFocus alternatives page lists every value-investing tool we benchmarked against GuruFocus, with one-line summaries and price comparisons.
invest-like vs
Simply Wall St
Read comparisoninvest-like vs
Stock Unlock
Read comparisoninvest-like vs
TIKR
Read comparisoninvest-like vs
AlphaPicks
Read comparisoninvest-like vs
Composer
Read comparisoninvest-like vs
Finbox
Read comparisoninvest-like vs
Magnifi
Read comparisoninvest-like vs
YCharts
Read comparisoninvest-like vs
Zacks
Read comparisoninvest-like vs
Morningstar
Read comparisoninvest-like vs
Motley Fool
Read comparisoninvest-like vs
Value Line
Read comparisoninvest-like vs
Seeking Alpha
Read comparisoninvest-like vs
Koyfin
Read comparisoninvest-like vs
Stock Rover
Read comparisoninvest-like vs
FinChat
Read comparisoninvest-like vs
StockAnalysis.com
Read comparisoninvest-like vs
Atom Finance
Read comparisoninvest-like vs
Portfolio Visualizer
Read comparisoninvest-like vs
Ziggma
Read comparisoninvest-like vs
Wisesheets
Read comparisoninvest-like vs
SimplyETF
Read comparisoninvest-like vs
Public.com
Read comparison